amazon music
Writing, strategizing, and developing the marketing tiers and best practices that make Amazon Music a leading streaming platform for music lovers around the world. Specializing in email, industry, growth, mobile, desktop, and traditional marketing channels. Challenging today’s current familiarity with Amazon Music and bringing new, innovative ideas to push the brand even further.
Amazon music live
Writing for various music festivals— streaming live and worldwide hosted by Amazon Music. Copy placements include In-App Messaging, Push Notifications, Lead-up/Now-Live Emails, Event Details Page, OOH, Google ads, Prime Video placements, and more. Click each event to see placement.
“THE POP OUT: KEN & FRIENDS” LIVESTREAM
Wrote assets such as In-app Messaging, Push Notifications, OOH placements, Events Detail Pages (Prime Video), and Key Art copy for Amazon Music’s most-watched livestream production, The Pop Out: Ken & Friends. Click below to see more.
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2024 Delivered
Collaborated on naming, insights, customer experience, and UX copy within Amazon Music’s 2024 Delivered - an annual recap of a listener's music from top songs, artists, albums, and more. Provided copy that is fresh, inviting, and informative, leaving Amazon Music customers looking forward to the experience every year.
“ Forever The Influence” Black music month 2024 campaign
Wrote the tagline “Forever the Influence” for 2024 Black Music Month, which also became the title of this year’s commercial campaign.
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landing pages
ux copy
Refreshed x-ray copy for live streaming content within 3 phases: Pre-show, Now live, and Post-show for both single and multiple artists.
MAESTRO BETA
Wrote over 30 prompts as part of Beta testing for Amazon Music’s newest feature, Maestro, an AI-powered tool that generates playlist suggestions as well as names and descriptions based on a customer’s requested prompts. Conducted A/b testing to understand better how the tool works and how a customer can receive the best, most accurate playlists.
copy in the wild
A collection of copy that I came across on accident. (One of the best parts of my job!)
