Livestream x-ray deeplinking
The ask: A customer will be listening to an artist. If that artist has an upcoming, current or post-livestream show, the x-ray copy will message this to the user inviting them to watch the content through Amazon Music Live. Messaging will be in 3 different phases depending on the live stream scheduling: Pre-show, Now Live, and Post-Show.
Frames
A. Type of event: Single artist and/or hourly event
REFRESHED UX
PRE-STREAM X-RAY
EYEBROW: UPCOMING EVENT
Sub-Header: Watch [ARTIST] LIVE on [date]
Fact Des: View event details
NOW LIVE X-RAY
EYEBROW: LIVE NOW
Sub-Header: Tune in to [ARTIST]’s live performance
Fact Des: Watch now
POST-SHOW X-RAY
EYEBROW: IN CASE YOU MISSED IT…
Sub-Header: Watch [ARTIST] perform at [EVENT NAME]
Fact Des: Watch the re-run
FRAMES
B. Type of event: Multiple artists and multi-days event
