META
Driving early and mid-stage creators to produce original, entertaining content on Instagram, Facebook, and Threads by developing marketing content on tools, best practices, and case studies that show how our platforms meet creator needs.
Here, I wrote net-new content for Instagram and Threads, including website copy, video scripts, messaging/GTM docs, case studies, and sales collateral, while also serving as a point of contact for XFN questions on managed content.
“ACTION YOU MAY TAKE” NOTIFICATIONS (IN-APP MESSAGING)
Support action-based messaging depending on a creator's activity or inactivity on Instagram.
Encouraging creators to explore new features, insights, and curate a content strategy.
WEBSITE CONTENT
Net-new website content created as a resource to Threads creators who are seeking guidance on how to improve their success on the platform.
Our top motivator is building a better understanding for creators to then create their best work.
Net-new website content showcasing new features for Broadcast Channels such as Prompts, Stickers, and Replies.
Create modules for each new tool giving creators more information and pro-tips to continue or start using Broadcast Channels within their content strategy.
BLOGS
Write and develop blogs about creator experiences and results based on best practices. From the NCAA Empower Cohort to utilizing Subscription content, these blogs are written and published on the official Instagram for Creators website to motivate and encourage creators to find their passion and share it on Instagram.
