Conceptualized global campaigns for Instagram within 3Q DEPT, a creative-tech forward digital agency, through impactful digital marketing strategies such as campaigns, banners, algorithmic ads, UI/UX strategies, and more. Building the narrative that Instagram is a necessity for everyone, anywhere. Focusing on the app’s countless features and accommodating Gen-Z communities for successful performance ratings.
STATIC GROWTH BANNERS
GOOGLE ADS - LUNAR NEW YEAR CAMPAIGN
:15s and :30s Google ad highlighting the celebration of Lunar New Year while also showcasing how Instagram can be used to share and connect with others.
ACCOMPANYING BANNER COPY
GOOGLE ADS- “UNPOPULAR OPINIONS”
15s and :30s Google ad highlighting creators sharing their “unpopular opinion” or their favorite stylish looks on Instagram encourages others to bring their truest selves to the platform.
ACCOMPANYING BANNER COPY
LET THE FUN TIMES ROLL: LOCALIZED (INDIA) AD CAMPAIGN
Focused on the script, UI, and production overview. This campaign was created to bring the fun of Cricket, a popular game specifically in India, to life by showing the ways Instagram can be used to document every bowl, hit (and sometimes accidents) within the app.
ACCOMPANYING BANNER COPY
GOOGLE ADS - D.I.Y
Constructed a variety of assets to showcase the creativity of users when it comes to their DIY crafts.
