Conceptualized global campaigns for Instagram within 3Q DEPT, a creative-tech forward digital agency, through impactful digital marketing strategies such as campaigns, banners, algorithmic ads, UI/UX strategies, and more. Building the narrative that Instagram is a necessity for everyone, anywhere. Focusing on the app’s countless features and accommodating Gen-Z communities for successful performance ratings.
Static Growth Banners
Google Ads - LUNAR NEW YEAR CAMPAIGN
Constructed a variety of assets to showcase different cultural aspects related to Lunar New Year.
Accompanying Banner Copy
Google Ads - UNPOPULAR OPINIONS
Constructed a variety of assets to showcase different ways users can interact on Instagram. Whether it’s sharing their “unpopular opinion” or sharing their favorite stylish looks, this campaign encourages users to bring their truest selves to the platform.
Accompanying Banner Copy
Let the Fun Times Roll - Localized (India) Ad Campaign
Focused on the script, UI, and production overview. This campaign was created to bring the fun of Cricket, a popular game specifically in India to life by showing the ways Instagram can be used to document every bowl, hit (and sometimes accidents) within the app.
Accompanying Banner Copy
Google Ads - DIY
Constructed a variety of assets to showcase the creativity of users when it comes to their DIY crafts.
