General nutrition cENTERS
(GNC)
Assist as a Senior Copywriter to develop copy content for social, email, website, OOH, In-store, and product descriptions for all items sold at GNC. Conceptualize brand slogans and provide informational messaging to new and returning customers. Involves knowledge of health supplements and wellness enthusiasts.
WEBSITE
Copy and banner ad placements for product descriptions, promotional messaging and more displayed on the official GNC website.
SOCIAL
Conceptualized GNC’s version of Wrapped. Highlighting different topics and products to bring humor and connection to the end-of-the-year season.
Wrote In-Reel and caption copy. Collaborated with Art Director to produce video content that promotes refreshers while aligning with GNC tone of voice.